The UK pet industry

Ownership and trends

Recent figures from the Pet Food Manufacturers Association show that 3.2 million new pets were bought during the pandemic, leading to a subsequent increase in the pet food and accessories market. The UK pet industry is worth around £7 billion (approximately €8 billion / $10 billion).

Despite pet shops being considered essential and allowed to remain open during the pandemic, there has been a noticeable shift towards online and delivery-based subscription services. But there is still a place for traditional retail, as two of the larger UK retail chains recently announced plans to grow further.

Innovation is a big driver, mostly from US-based companies that influence the European and UK markets. Pet tech – such as dog collar GPS trackers – has been selling fast, perhaps a reaction to increased pet thefts. Niche pet foods have also seen an increase in sales, motivated by pet owners going from traditional supermarket-bought products towards bespoke, raw, halal and even insect-based food.

Brexit

Businesses that rely on import and export have seen how Brexit has made moving goods out of the UK much more difficult. Pet Industry Federation’s recent member survey revealed that pet food and pet product exports to the EU had halved since the beginning of 2021. PIF is now seeking a collaborative solution for developing a streamlined, cost-effective approach to open this up again.

Dogs at work

Workers are beginning to return to normal working patterns, and there is likely to be a surge in demand for dogs allowed in the workplace. A recent study by dog training consultant Julie Naismith showed that 54% of the 900 interviewed would consider quitting their job if their employer did not allow them to take their dog to work.

Events and tradeshows

When meeting in person became impossible during COVID, PIF shifted to online events. With three Virtual PetIndex events under its belt, PIF can confidently state that these have been a success. The expectation is that online trade shows are here to stay. There is much to be positive about in the pet industry. The surge in pet ownership can only be good for pet businesses of all sizes, from micro through to large, multinational retail.