
Now in its 5th year of business, Hermos is successful not only in Turkey but also in more than 40 other countries.
Hermos Pet Food is a dry cat and dog food producer. Understanding the importance of research and development, the company closely follows scientific studies done in different parts of the world. It has also conducted its own studies with several universities to create a range of quality brands.
Strategic growth
Since it started in 2017, Hermos has achieved growth by its ability to accurately identify market needs. Fast decisionmaking and innovation helped it to become a leading company that shapes the direction of the market. This soon made it a rising star in Turkey, and also in other countries where it is located.
The strategic growth it has created together with its business partners ensures the company’s strong market position. And also makes sure that it stays one step ahead of its competitors. As a result, it has been successful in all the countries where it has introduced its products, and is a shining example of how that can be achieved.
Market focused
Every pet market has different dynamics. Aware of this, Hermos first collects detailed information on each new market it enters. Working with its business partners, it gains a full picture of the specific market situation and uses this understanding to determine a market-focused strategy for the way forward.
At regular intervals, the company measures its adopted strategies. Knowledge of the degree to which it is achieving its goals helps Hermos evaluate its position and redefine its strategies. Its primary goal is very clear – to shine at whatever it does in any country and to do that in a short time.
Always improving
The company was the first to use fresh meat injection technology in Turkey, and the first to introduce grain-free food in the country. But it is always looking ahead, constantly searching for ways to use new technologies to improve its products. Wanting even better quality to further develop its business.
Family values
Hermos works on the basis of a number of values. It sees its company as a ‘family’, and its employees, business partners and customers as part of that growing Hermos family. All acting in unity to produce top-quality products for cats and dogs.
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