
Taking nutrition for dogs and cats to a higher level: How an animal lover built a business based on a clear-cut philosophy.
In 2003, Isaac Parés had a vision. He imagined families living a natural, healthy and happy life together with their pets. To make this come true, he would build a business based on product quality, honesty and respect. Gosbi was born.
Scientific rigor, artisan craft
Always innovating, the company has redefined the cooking process for pet food. And has done this by integrating advanced technology with traditional techniques used for human food – all in order to obtain healthier, safer and tastier pet products.
This year, Gosbi is launching a brand-new concept – gastronomic pet food. The project is a partnership with 5 Michelin Star chef Paco Pérez, who applied the principles of human gastronomy to pet food. Minimally processed human-grade natural ingredients, cooked without any added water, are at the heart of these products.
Competitive advantage
Every business project aims for excellence. And Gosbi’s 5 customized factories all aim to achieve the highest quality in each type of food produced. That is the key to Gosbi’s competitive advantage.
In addition, the company has its own digital ecosystem, oriented toward omnichannel and interaction with points of sale. The result is a differentiating offer that strengthens its position in the markets where a brand is introduced.
Unique B2B approach
Gosbi has become the benchmark in the Spanish market because of the innovative nature of its products and its unique business strategy. The company puts the independent retail channel at the heart of its business, dispensing with the big online players while laying solid foundations for international growth.
The company offers an expansive product portfolio, with more than 200 items to satisfy the needs of any pet shop or veterinary clinic. This ranges from specific products like veterinary diets or food supplements to fast-moving products like snacks or cat litters.
Family-owned business
In the pet food sector, where investment funds are gaining more and more presence, the fact that Gosbi is a family business explains the unique character of the company. Animal welfare activism has always been a priority. For that reason, it works continuously to find innovative and legitimate ways to develop the business while generating a positive impact on the environment and society.
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