A year full of change

Laroy Group has some major building works planned for the near future. The oldest warehouses on the Wondelgem site will be demolished and replaced by brand new ones. These are to be built according to the latest insights – an investment of €5 million ($5.7M). The new warehouses will be operational by the end of 2022.

Major investments

The company is also investing in ultramodern equipment, employee well-being and further automation. For example, all employees have now moved into new offices. At Witte Molen – the compound feed manufacturer that makes a substantial contribution to the Group’s growth – €1.5 million ($1.7M) has been invested in updating production facilities. Witte Molen PUUR will continue its international expansion, and has redesigned the Country range into a modern nostalgic line that will touch shoppers’ hearts.

To be able to deal with a larger customer base, while still providing a fast, correct and personal service, the Group is currently investing in a so-called ‘omnichannel customer service platform’. All employees are connected to this platform, so together they can handle customer questions as quickly as possible.

Focus on sustainability

Sustainable entrepreneurship is an essential theme for the company. That’s why the duvoplus brand was recently given a new look with a reduction in packaging in mind. In the coming year, the company is making investments in electric charging stations and an expansion of the electric vehicle fleet. It is also working on a closer-to-home purchasing strategy in 2022.

Turning all blue

Increased growth also means range renewal at the company’s ‘house of brands’. The world-famous Belgian Smurfs and Laroy Group have ‘smurfed together’ to develop a striking line of pet products. As its exclusive partner in the pet sector, the company is very proud of this collaboration with the popular blue characters, which emphasizes the family business’ local connection and values.

Trade fair presence

After the success of Zoomark in Bologna, Laroy Group is looking forward to the upcoming physical trade fairs. With an enthusiastic team, a wide range of products and a lifelike Smurfette, the company hopes to welcome its customers at Interzoo in Nürnberg on 24 and 27 May 2022.