
NewAgePet® is a pet and urban farming products company that has worked for over 20 years to perfect their unique ECOFLEX®-based products. This highly durable material ensures that pets are happy, healthy and comfortable for years to come.
New Age Pet specializes in comfortable and attractive pet furniture that pets love and humans are proud to display. Designing modern, sleek and practical products for dogs, cats, chickens, reptiles and rabbits is their pride and joy. They carefully craft and inspect their high-quality products to bring elegance and style into pet-friendly homes around the world.
Background
The company is headquartered in the San Francisco Bay Area in the US. Their factory is in Shantou, in the Guangdong province, on the eastern coast of China. It’s a vertically integrated company that covers the complete production process: from product ideation to manufacturing, through to sales.
New Age Pet has distribution channels worldwide, with customers in Japan, Australia, New Zealand, the UK, Europe, Canada, Mexico, Costa Rica and the US.
Products and materials used
The company started with a simple goal: to create durable, functional and ecofriendly pet products that complement consumers’ home décor. To be able to live up to this aspiration, they developed a proprietary composite blend of new and recycled polymers, and reclaimed wood fiber byproducts. This composite blend combines the benefits of wood and plastic into one material: ECOFLEX®.
Different than any other material available on the market, ECOFLEX is durable, longlasting and non-toxic. It is also resistant to rot, mold and insects. It doesn’t expand and contract due to fluctuations in temperature or humidity, as do many similar products.
ECOFLEX products are designed to be especially quick and easy to assemble, with most products having an assembly time of only 20-30 minutes. The material is paintable, which means pet parents can paint products to their heart’s content to match their style and décor.
In the knowledge that their products are highly durable, New Age Pet offers an unrivaled warranty on all its ECOFLEX products.
The latest articles

How pet parents will shop for their pets this Christmas
A new survey takes the pulse on holiday shopping trends in the UK, including popular categories and average spending.

General Mills’ pet portfolio posts negative performance
Both revenue and net sales dropped by 4% in the last quarter amid less demand.

Negotiations of new EU rules on sustainable packaging to kick off in 2024
The Council and the Parliament will start the legislative process to design regulations regarding the packaging and packaging waste proposal put forward by the European Commission last year.
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.