Making great pet nutrition affordable and accessible to all

IPN’s roots began in 1923, when they started producing animal food in North Yorkshire, UK. From 1990 onwards, the focus was solely on pet food. Since those days, the company has grown significantly, thanks to its focus on sustainable pet food solutions.

IPN – Inspired Pet Nutrition – is the UK’s first Carbon Negative Pet Food Producer. As part of their zero-impact focus, the company has committed to planting1 million trees over the next few years.

IPN currently has 3 pet food kitchens and is actively looking for further production facilities and brands to join the family. Dry extruded food is produced in England and baked complete foods, treats and wet foods are produced in North Wales. All the plants have a combined production capacity of 220,000 tons per year of dry, wet and treat foods.

Optimizing affordable pet food
In December 2020, IPN partnered with CapVest and partners who shared their vision to democratize pet food through superior nutrition and affordability.

IPN is home to both Harringtons and Wagg, 2 pet food brands that are very popular nationwide. Harringtons is currently the UK’s number 1 dry dog food brand, and the fastest-growing wet dog food brand in the UK.* Designed for the affordable premium, mass market, the brand tiers across dog and cat, wet and dry and it is appealing to specialty channels.

The affordable super-premium tiers such as Just Six are proving the philosophy of making great pet care more affordable. The company has also launched ‘Advanced Science Diet’ as an alternative to the often high-priced functional and life-stage diets.

In 2021, IPN acquired Pet Food UK, the home of Barking Heads, Meowing Heads and AATU brands. These well-established brands are enabling IPN to reach more potential customers in the super and ultra-premium markets and also help to further build the company’s international presence. In addition, IPN also produces foods for select private label partners.

Growth strategy
IPN has ambitious plans to double in size over the next 3 years through a mixture of organic growth and acquisition. The company is committed to continued growth in the domestic market, while developing new products and exploring export opportunities that will enable the business to become a major international home of well-Loved pet food brands.

Interzoo 2022 – Hall 9, Booth 359a
*Source: IRI All Outlets GB – 52wk 26, March 2022