Josera wins 2022 GlobalPETS Forum Award

This year’s theme was ‘The new consumer – Can you keep up?’ and the company that stood out the most was Josera. Catering to the ‘new’ consumer in every way, Josera is an excellent example of a company that is constantly evolving to fulfill consumer wishes and behavior.

Being where the customer is

A key strength of the company is their understanding of the fact that consumers are present at multiple points. Their response is to be present everywhere that the consumer is and, where necessary, launch initiatives to gain consumer trust and offer maximum purchasing convenience for sought-after products and services.

In order to connect with a growing number of online customers, Josera aims to be present across social media platforms and more. For instance, by running dedicated and targeted online campaigns for specific pet stores, encouraging consumers to make their purchases at a certain store.

“We were thrilled to win the award!,” commented Josera CEO Stephan Hoose. “We always try to be close to the customer, understand and adapt to their behavior. For example, in the last few months, we noticed that more customers are shifting back to doing their purchases in pet specialty retail. And we are ready!”