
New technological advances in electronic sensing increase precision and speed in pet food product development.
Pets love their protein! But, as pet owners become more environmentally conscious and dedicated to supporting their pets’ health, demand for new and better proteins is fast increasing.
Nutritious and tasteful
Whilst proteins need to pack a punch nutritionally, they also need to taste great. As all pet owners know, animals prefer to eat food they like and may not finish their meal if it isn’t to their taste. Reduced food intake prevents pets from meeting their calorific and nutrient requirements – and can even seriously impact pet health.
Technology to sniff out the best-tasting protein
Whether a pet likes its food is influenced by many factors including odor, taste and texture. It’s why Livalta, a company specializing in developing protein-rich ingredients, set out to create a new yeast protein. The aim was to create a protein that would hit the perfect combination of odor, taste and texture that pets adore.
The company started with a clear idea of what the target taste and smell profile of the new product should look like. To find this perfect combination, they used an electronic nose and tongue. The nose and tongue comprise numerous sensors that mimic the biological senses of smell and taste.
Perfect protein
The first step was to have the electronic tongue and nose ‘taste and smell’ the yeast raw material and establish an initial sensory fingerprint (see figure). Not quite there yet, Livalta next used enzymes to change the taste profile of the raw material and mapped the results against a target profile. This allowed them to exclude those elements that did not hit the mark early in the process.
The use of electronic technology not only helped speed up the development process, but also allowed the company to create the perfect protein based on extensive taste and smell criteria. Their new yeast protein for pets, LivaltaCell PSY, was born.
Now it’s over to real dogs and cats to make the ultimate verdict as to how delicious they find this ingredient!
The latest articles

How pet parents will shop for their pets this Christmas
A new survey takes the pulse on holiday shopping trends in the UK, including popular categories and average spending.

General Mills’ pet portfolio posts negative performance
Both revenue and net sales dropped by 4% in the last quarter amid less demand.

Negotiations of new EU rules on sustainable packaging to kick off in 2024
The Council and the Parliament will start the legislative process to design regulations regarding the packaging and packaging waste proposal put forward by the European Commission last year.
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.