Zolux: rebranding and market consolidation in 2024

French pet product supplier Zolux has unveiled its new brand image to celebrate its 90 years of existence.

The company wants to refresh and modernize its appearance with a new logo. “The new logo with the hummingbird refers to our historical brand universe: animals. It also refers to our very first market since Zolux started by selling birdseed mixes in 1933,” says a company spokesperson.

Aside from rebranding, the firm wants to consolidate in 2024 the recent investments that it has made in different European countries.

European business

GlobalPETS learned that the company wants to focus on accelerating its European expansion after acquiring the CAT-GATO production facility earlier this year.

The company explains that after opening earlier in the year a branch in Spain and Portugal, which was settled after cooperation from an ornamental fish distributor, the business in the Iberian Peninsula is gaining at an “expected pace.”

Zolux expects to integrate new machines and skills into the hygiene department of its production plant in Péronne (145 km north of Paris). “We just obtained the IFS Food certification for the food department of this factory, which allows us to meet the highest quality standards in the manufacturing of food products,” concludes a company spokesperson.